Thursday, February 20, 2014

Tracking the Orange Buffaloes



InHouse has been in the unique position of being able to 'track' Zambia's elusive Orange Buffalo.

From the beginning InHouse has been working hard to carry on with its "communicating science to the public" mission while still taking on purely creative and purely commercial projects (check out THIS fun project!).  In Zambia, Inhouse is very involved in health communications campaigns -- creating brochures, posters, logos, etc, for international and local projects to not only 'brand' their campaigns but more importantly, to (1) arm community health workers in with the most up to date and correct information and (2) provide them with effective ways to get that communication to the people who need it most.

The Orange Buffaloes Project was done in collaboration with a few international NGOs started years ago with a straightforward logo design...the logo went onto shirts, hats and smocks and brochures....The latest iteration of this project was the branding of bicycles in collaborations with Akros and PATH through World Bicycle Relief, whose line of specially-designed and super-sturdy bikes is called the "Buffalo Bicycle." (Hence, the Orange Buffalo Project!)  

InHouse is lucky to be partnering again with Akros Global Health to document their most excellent work in the field and was brought on at this *nearly final* stage of the Orange Buffalo Project.  The last stage will be a follow up -- once the Orange Buffaloes have seen some rough days on the road and been scraped and skuffed and are all tired out from their hard work in rural Zambia.  For now -- here are some snaps from "the maternity ward" as WBRs Brian Moonga calls his assembly floor.





14 guys (all men today) staff the 'ward' and give life to 120 bicycles a day.



And here they are, all ready for the first distribution.  In all over 1,100 Orange Buffaloes will be 'released' into the wild.




These community health workers now have a new way to *physically* get InHouse-designed materials out into the community!  (Win-Win and pats on our back.)





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