"Triathlete" has been in the works for a while. As a study project, it was put on hold as we tended to clients and met other deadlines. BUSY IS GOOD! The particulars for this project are interesting from many technical perspectives: their choice of fonts (they use a lot of different and fairly obvious fonts but alter them all significantly), the use of photography (most of their cover photos are action shots and have several layers with the masthead sandwiched in between), and mixing colours. "Triathlete" also does not have a single set of fonts they use from issue to issue -- they really change things up from month to month; issues share the masthead (which is very oddly positioned on the page and creeps over both the right and left printed borders) and little else.
We considered a dozen photos and even did a pool photo shoot. The pool shoot was great fun but the results were disappointing: the pool chemicals were not cooperating (it was just cloudy enough to make the photos not quite clear) and quite frankly, our underwater camera is not meant for this use and the quality of the photos were disappointing when they were made life-size.
I'll be highlighting some new partner companies (and their services) in the coming weeks as well as catching up on Special Issues for May and June! Thanks for insisting on finally seeing our SPECIAL ISSUE April Feature.
