Here is the second installment of our SPECAL ISSUE. For 2013, InHouse plans to put together a new magazine cover each month. The idea behind this project is to set aside some time for study. The choices for images, font, masthead, colours, layout, formatting, etc are far from arbitrary. And for a magazine cover -- as opposed to a one-off poster or brochure -- these elements must be consistent from issue to issue, no matter the topic. As with many design projects, a magazine layout 'works' when the reader recognizes the magazine (and all it's familiar elements) but actually notices the story. The magazine needs to be familiar enough to keep readers/customers buying every month but also different enough so the reader/customer knows that it's a new, exciting issue sitting on the store shelf for them.
(The first SPECIAL ISSUE)
